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UI/UX Designing

Crafting Connections

My experience spans enterprise transformation, digital modernization, and experience strategy across complex, matrixed organizations. I lead cross-functional initiatives that translate business strategy into scalable systems — aligning product, marketing, operations, and technology to deliver measurable adoption and growth.

Experience

  • ​Lockheed Martin

    • IT Program, Associate Manager

    • Senior Multimedia Digital Strategist

    • Multimedia Digital Strategist

    • Multimedia Digital Analyst 

    • Communications Representative 
       

  • Blue Cross Blue Shield 

    • Senior Manager, Customer Experience Designer 

    • Senior Manager, Digital, Omni Channel & AI Strategy

​

  • The Sports Facilities Companies ​

    • ​Marketing Technology Manager

    • Marketing Communications Manager
       

  • ​Ogilvy 

    • Project Coordinator 
       

  • Iota Sigma Beta (I∑B)​

    • President 

    • Marketing & Recruitment  Chair

Consulting & Freelance Experience:

  • ​Clients have Included:​

    • Fashion: â€‹Tapestry | Coach | Kate Spade | Stuart Weitzman | Ocean of Diamonds, NJ

    • Business Services: Bailiwick Interior Design | Legacy Services, LLC

    • Food & Beverage: Orama Restaurant | Signal Energy Drinks

    • News & Media: Signs Journal 

    • Sports: Gallim Dance

    • Office Supplies: Snifty

    • Non-Profit: Save the Manatee Club

​

  • Roles have Included:​

    • Marketing: Marketing Transformation Analyst | Social Media Manager | Marketing Associate | Marketing & Design Specialist | Marketing Freelancer | Marketing & Social Media Consultant

    • Design: Design Assistant | Branding Presentation Designer | Web Designer | Pen Designer |
      Magazine Ad Designer | Design Associate | Design Freelancer

SKILLS:

Customer Experience Strategy

Digital Marketing & Transformation

Journey Mapping & Service Blueprinting

Multichannel Campaign Management 

Human-Centered Design & Design Thinking

Social Media Marketing 

User Experience Methodologies

Market Research & Consumer Insights

Process Improvement & Optimization

Project Management 

Workshop Facilitation 

Education

DEGREES

Rutgers (The State University of New Jersey),  Bachelors of Arts, Visual Arts

CERTIFICATIONS

  • Nielsen Norman Group (NN/G)

    • UX, Master Certified (UXMC)

    • User Experience (UXC)

  • Hubspot

    • Inbound Marketing 

    • SEO​

CERTIFICATIONS

  • Apple

    • Apple Search Ads​

  • Prosci

    • ​Change Management Practitioner 

    • Train the Trainer (Levels 1 & 2)

CERTIFICATIONS

  • Udemy

    • Digital Marketing 

    • Social Media Marketing 

  • Coursera

    • Marketing Analytics 

Tech

DESIGN

Adobe Creative Suite | Figma | Wix | WordPress | Powtoons | Balsamiq | Mural | Miro

​

MARTECH

Google & Adobe Analytics | Piwik | Matomo | Facebook Analytics | Hubspot | Salesforce | Social Media Platforms | Hootsuite | Mailchimp | Figma | Amplience | Mailchimp | Salesforce  

BUSINESS

AirTable | Confluence | ClickUp | Microsoft Suite | Google Suite | SharePoint | Box | Dropbox | Skype | Zoom | Slack | Jira | Trello | ProjectManager.com | Basecamp | Workfront

Antoine P.

"When you meet someone like Elyse, you are instantly taken aback by the way she has combined her passion, talent, and enthusiasm for art and business. She is everything the Advertising industry needs in a wonderful little package.... It’s common to be a good artist or a business person, but to be both is almost one in a million.
And that’s the best way to describe Elyse. One in a million."
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