SCROLL
Brand Experience, Marketing & Transformation Leader
Brand • Experience • Marketing • Transformation
Driving human-centered innovation, digital strategy, and experience transformation across complex organizations.
I turn strategy into experiences that scale, connecting brand, marketing, customer and employee experience, and digital platforms to drive adoption and measurable outcomes.
My work spans healthcare, aerospace and defense, retail, and sports, aligning brand, experience, and cross-functional teams around change that people actually use.
From agency creativity at Ogilvy to enterprise transformation at Lockheed Martin, I’ve built a career at the intersection of brand, marketing, experience, and transformation.
100,000+
Lead communications, engagement, and adoption for 1LMX, a multibillion-dollar, multi-year business and digital transformation program at Lockheed Martin.
Employees
Reached
$28M+
Directed integrated marketing for 18 sports and event venues, contributing to 20% year-over-year attendance growth.
Venue Revenue Marketed
Leadership Impact:
$6M
Supported a healthcare mobile transformation with journey mapping across member pillars and the app, raising the app rating from 1.7 to 4.5 stars.
Digital Experience Transformation
25%+
Established enterprise CX frameworks, service blueprints, and playbooks that increased adoption.
CX Adoption Increase
15+ Years
Drove integrated brand, marketing, and experience strategies across enterprise and growth-stage organizations.
Brand, CX & Marketing Experience
Organizations I've Partnered with
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