SCROLL
Experience-Led Transformation Leader
CX • Digital Strategy •
Marketing • Design
Driving human-centered innovation, digital marketing strategy, and experience transformation across complex organizations.
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I’m a customer experience and digital strategy leader with experience helping organizations translate strategy into experiences that scale. My work focuses on connecting customer experience, digital platforms, and marketing to drive adoption, engagement, and measurable business outcomes.
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With experience spanning healthcare, aerospace, retail, and sports organizations, I specialize in aligning experience strategy, digital ecosystems, and cross-functional teams to operationalize customer-centric transformation.
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From agency creativity at Ogilvy to enterprise transformation at Lockheed Martin, I’ve built a career at the intersection of CX, digital innovation, marketing strategy, and experience design.
$6M
Led CX strategy and redesign of a healthcare mobile platform, improving the app rating from 1.7 to 4.5 stars while modernizing critical member journeys.
Digital Experience Transformation
10-year
Directed employee experience strategy for a 10-year enterprise transformation initiative at Lockheed Martin.
Enterprise Transformation Initiative
Leadership Impact:
50+
Led experience strategy across product, technology, operations, and marketing teams.
Cross-Functional Leaders Aligned
25%+
Established enterprise CX frameworks, playbooks, and Centers of Practice.
CX Adoption Increase
15+ Years
Driving integrated experience strategies across enterprise and growth-stage organizations.
Experience Across CX, Digital & Marketing
Organizations I've Partnered with
Contact Elyse
