SCROLL

Experience-Led Transformation Leader
CX • Digital Strategy •
Marketing • Design
I help organizations translate strategy into experiences that scale — connecting customer experience, digital platforms, and marketing to drive adoption, engagement, and long-term growth.
​
My work sits at the intersection of CX, digital transformation, marketing strategy, and design, helping organizations operationalize experience across teams, products, and channels.
​
How I Help
​
Organizations today face a common challenge: strong strategy, but difficulty translating that strategy into consistent, scalable experiences.
​
My work focuses on closing that gap.
​
I partner with organizations to align experience strategy, digital platforms, and marketing capabilities so teams can deliver experiences that work — both for customers and for the business.
​
My work often includes:
-
CX and experience strategy
-
Digital platform and ecosystem strategy
-
Experience-led marketing and engagement
-
Enterprise transformation and adoption
-
Cross-functional operating models and governance
-
Experience design systems and frameworks
​
Whether modernizing customer journeys, launching digital platforms, or scaling enterprise experience initiatives, my focus is always the same: connecting strategy to execution and outcomes.​
$6M
Led CX strategy and redesign of a healthcare mobile platform, improving the app rating from 1.7 to 4.5 stars while modernizing critical member journeys.
Digital Experience Transformation
10-year
Directed employee experience strategy for a 10-year enterprise transformation initiative at Lockheed Martin.
Enterprise Transformation Initiative
Impact:
50+
Led experience strategy across product, technology, operations, and marketing teams.
Cross-Functional Leaders Aligned
25%+
Established enterprise CX frameworks, playbooks, and Centers of Practice.
CX Adoption Increase
15+ Years
Driving integrated experience strategies across enterprise and growth-stage organizations.
Experience Across CX, Digital & Marketing
Organizations I've Partnered with











































