Consumer Centric

Her career reflects experience-led transformation — uniting CX design, digital marketing, and organizational change to deliver scalable growth. From agency creativity at Ogilvy, to enterprise transformation at Lockheed Martin, to marketing technology leadership at Sports Facilities Management, to CX design leadership at Blue Cross Blue Shield of Massachusetts, Elyse has built a career at the intersection of strategy, innovation, and change. She has also served as a consultant to leading global brands and nonprofits — including Coach, Kate Spade, Stuart Weitzman, and Save the Manatee Club — designing digital transformations and full-funnel experiences that deliver measurable impact.

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Eclectic Brilliance:

Elyse is the embodiment of eclectic brilliance, seamlessly merging diverse talents into a unified vision. Like a Swiss army knife, she wields a multitool set of expertise that spans creativity, business strategy, and technology. Her path has been anything but linear, and that is her greatest strength — she thrives in complex spaces, translating diverse perspectives into cohesive strategies.

At Ogilvy, she learned the pace of agency life, leading campaigns for global pharmaceutical clients. At Lockheed Martin, she drove enterprise transformation and internal adoption of digital tools across a $6.6B program. At Sports Facilities Management, she connected business development and marketing technology, generating millions in revenue growth. At Blue Cross, she has reimagined digital health journeys and led the CX design of a $6M mobile app redesign that improved App Store ratings from 1.7 to 4.5 stars. Across every role, Elyse’s north star has remained the same: creating meaningful experiences that drive measurable business outcomes.

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A Human-Centered Leader:

Elyse thrives at the intersection of creativity, design, and empathy. She leads by engaging teams in new perspectives, challenging conventions, and co-creating solutions that feel both visionary and actionable. Her optimism, meticulous attention to detail, and strengths fuel her ability to push boundaries and inspire teams to innovate with confidence.

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She has designed and facilitated dozens of workshops — from journey mapping to ideation to co-creation — bringing together cross-functional teams to align on strategy, roadmap future-state experiences, and embed a customer-first mindset across the enterprise. Her leadership style balances big-picture vision with practical execution, making her equally at home with executives in the boardroom and designers in the workshop.

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Visionary & Connector:

At her core, Elyse is motivated by curiosity, creativity, and the drive to build meaningful connections. She is known for her ability to bring energy into any room — sparking conversations about technology, art, design, and strategy. She is not just a professional; she is a dynamic force who ignites innovation and transforms possibilities into realities.

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In every role, Elyse brings a future-focused perspective, helping organizations anticipate what’s next while grounding strategies in what’s practical and sustainable today. She is a visionary, strategist, and innovator who thrives at the intersection of creativity, business acumen, and technology.