Experience Strategy. Operationalized.

I’m an experience-led transformation leader focused on helping organizations translate strategy into scalable outcomes through CX, digital platforms, marketing, and design.

My career sits at the intersection of customer experience, digital strategy, marketing, and human-centered design, where growth depends not just on strong ideas but on execution models that scale and stick.

Over the past 15 years, I’ve partnered with enterprise and growth-stage organizations across industries including aerospace, healthcare, fashion, professional services, and nonprofit sectors. My work focuses on aligning leadership, product, marketing, and operations teams around shared experience strategies that drive measurable results.

I specialize in helping organizations move beyond isolated initiatives to build experience capabilities that operate across the business.

My Path

I began my career in digital marketing and creative strategy, developing campaigns, brand systems, and engagement strategies that connected organizations with their audiences.

That foundation sharpened my understanding of consumer behavior, engagement dynamics, and the role of design in shaping experiences.

Over time, my focus expanded beyond campaigns into a broader question:

How do organizations build experience systems that scale?

That question led my work into enterprise CX, digital transformation, governance design, and cross-functional operating models.

At Lockheed Martin, I led employee experience strategy within the OneLM Transformation, a $6.6B, decade-long enterprise modernization initiative. I established governance structures, facilitated alignment across 30+ cross-functional stakeholders, and created frameworks designed to support long-term adoption across business areas.

In healthcare, I directed enterprise CX initiatives including a $6M mobile app transformation at Blue Cross Blue Shield of Massachusetts that improved app ratings from 1.7 to 4.5 stars while modernizing high-impact member journeys.

Across industries — retail, professional services, nonprofit, sports, and healthcare — I’ve partnered with executive leaders to operationalize experience strategy and elevate organizational maturity.

How I Think About Experience

Experience is not a campaign. It’s an operating system.

Organizations often invest heavily in transformation initiatives but underestimate three critical elements that determine whether strategy succeeds:

governance
cross-functional alignment
adoption behavior

Without these structures in place, even strong strategies stall.

My leadership philosophy centers on three core principles.

Strategy Must Be Operationalized

Vision alone is not enough. Strategy must translate into playbooks, governance, and measurable behaviors across teams.

Alignment Is a Leadership Responsibility

Experience initiatives span product, marketing, technology, operations, and leadership teams. Sustainable change requires structured collaboration — not informal influence.

Adoption Is the Real KPI

Launching a new platform, journey, or framework is only the beginning.

Success happens when people use it, trust it, and build on it.

What I Bring to Organizations:

I help organizations connect strategy with execution across multiple disciplines.

My work typically includes:

Enterprise CX & Experience Strategy
Digital Platform & Product Modernization
Experience-Led Marketing Strategy
Governance & Operating Model Design
Change & Adoption Enablement

I combine strategic clarity with execution fluency, bridging executive vision with cross-functional delivery.

Where I'm Focused Now:

I’m seeking director-level leadership opportunities where I can help organizations:

lead enterprise experience strategy
shape digital transformation roadmaps
establish governance models that scale
align marketing, product, and operations around unified experience systems

Organizations navigating complexity don’t need more activity.

They need structure, alignment, and leadership that turns strategy into durable outcomes.

That’s the work I’m committed to.